Our Services


Our core service offering is for companies seeking to increase the quality and quantity of Sales Accepted Leads (SAL) delivered to their sales channels.


We begin with an assessment of your existing capabilities. We develop a demand generation architecture defining the scope and focus of activities required to improve SAL performance.


We then focus on your prospective buyers to characterize their solution decision process in terms of personas, scenarios and timeframes. We want to enable your prospective buyers to easily discover your relevance to their problem at the earliest possible time, i.e. when they begin searching for a solution. Relevance provides the basis for social engagement and content marketing strategies that create buyer awareness and interest in your potential as a solution to their problem.


In the final stages of the buyer decision process, we focus on "trust-building" content and engagement that "enable" our client's sales Channels to sell more effectively.


We use our Demand Generation Architecture (DGA) to convey the scope of activity leveraging – content, conversations and communities to increase both the quality and quantity of Sales Accepted Leads (SAL) delivered to your sales channels. The DGA is an architecture for demand generation as an inter-dependent business Process, involving:


Lead Management
Brand Development
Content Marketing

A demand generation capability that is both effective and sustainable requires that these business processes be operationalized on IT infrastructure or on marketing and sales automation Platforms.


Data management and analytics capabilities are the result of platform choices and provide the foundation for effective marketing management through ROI-based strategies and metrics-based planning and execution.

Areas of focus


Demand Generation Architecture

The Demand Generation Architecture (DGA) conveys the scope of activity involving content, conversations and communities to increase both the quality and quantity of Sales Accepted Leads (SAL) delivered to your sales channels.


Marketing and sales cohesion


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