Process Mapping


We help you conduct a Process Mapping of your Lead Management and Brand Development activities. This identifies possible gaps in the systematic progress of your prospective buyer's interest from one phase of their decision process to another; from the start of a solution search to a purchase decision.


This process mapping provides an opportunity to merge the "Leads" pipeline of Marketing with the "Opportunities" pipeline of Sales. A Demand Generation Process (DGP) is the result, whereby alignment between marketing and sales is achieved by agreement on what defines:



As a process mapping tool, the DGP specifies the conditions for progressing a lead from one stage of the marketing pipeline to another. Closed loop lead handling between marketing and sales means that leads don't get lost nor neglected and results in a more efficient lead management process. The DGP highlights the focus of Content Marketing for it's greatest impact on progressing Leads to Opportunities.


The combined effect of process mapping and Platform choices enables you to measure and improve demand generation effectiveness through ROI-based strategies and metrics-based planning and execution.

Areas of focus


Process Mapping

Effective process mapping means clearly defining lead management and brand development activities that systematically progress prospective buyer's interest from one phase of their decision process to another.


Marketing and sales cohesion


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