Technology-Based Economic Development (TBED)
Economic development organizations face the universal challenge of economic globalization increasing competition for inward investment.
TBED organizations with a focus on information and communication technology (ICT) have the added challenge of rapid technological change that works to direct investment flows into specific areas of technological innovation.
Therefore, ICT-focused TBED organizations have the compound challenge of competition in attracting inward investment to build infrastructure for technological innovation while the focus of investment in technological innovation is constantly changing.
The combined effect of these circumstances is to make it more difficult than ever for ICT-focused TBED organizations to consistently achieve their performance goals in terms of:
- Inward Investment
- Innovation Infrastructure
- Employment Growth
- Export Growth
How can TBED organizations confront these challenges with the aim to achieve or exceed their performance goals?
Answer: Focus on – Demand Generation
For ICT-focused TBED organizations, demand generation is an approach to regional promotion that builds alignment between TBED stakeholders to more effectively create awareness and interest in the attractiveness of a target region for investment in the innovation infrastructure and related industries.
Our sector focus
Focus on – Demand Generation
For ICT-focused TBED organizations, demand generation is an approach to regional promotion that builds alignment between TBED stakeholders to more effectively create awareness and interest in the attractiveness of a target region for investment in innovation in information & communication technologies (ICT).
